The Futurist
Plain English. No hype.
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Longer reads from Marnie on AI strategy, governance and leading people through change.
Small businesses are picking up AI tools faster than they're working out what they're for. A 90-day check-in with a room of founders showed exactly where the gap is, and how to close it.
What the scary headlines actually mean for your business, and the practical steps worth taking this month.
ChatGPT Ads hit a $1 billion run rate in under 200 days. Before you rush in, ask the more important question: will your ideal clients even see your advert?
One airline chatbot gave a customer the wrong answer, and the airline paid for it. The story that changes how you think about AI rules and responsibility.
What Mind's mental health report taught me about AI at work, and the quiet crisis inside businesses that have "adopted AI".
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