About · Marnie Wills
From the touchlineto the frontlineof AI.
The story
Follow the thread.
Sport
Performance, discipline and teamwork learned on the touchline.
Teaching
Making complex things simple, and helping people grow in confidence.
Business
Building and running businesses, and knowing where the hours really go.
AI
Using AI in business since 2021, before ChatGPT went public.
AILA
An academy for leading AI well. Lead smarter. Stay human.
The question behind everything
Can AI do this better
WITH me, not FOR me?
Amplified Intelligence
Not artificial. Amplified.
The point of AI is not to remove people from the work. It is to give them back the time and headspace to do the parts only they can do: judgement, relationships, standards and care.
Four frameworks
How AILA thinks.
Customise → Build → Agentic
The order that makes AI reliable: context first, systems second, agents last.
Amplified Intelligence
People amplified by AI, not replaced by it.
Light and Shadow
Seeing both the opportunity and the risk in every use of AI.
AILA Maturity Index
A clear way to see where a business stands and what to do next.
Work with Marnie